See which staff members, promoters, widgets, and partner channels drive the most reservations, admissions, and revenue.

Open the sidebar, expand Analytics, then click Attribution.

What's new

• Track reservation and admission performance by attribution source.
• Compare results across staff, promoters, widgets, walk-ups, and custom channels.
• Filter by venue and date range.
• Compare performance against the previous period or the same period last year.
• Revenue-based ranking automatically surfaces your top-performing sources.

Reservations

The Reservations table shows booking and lead performance for each attribution source, including:

• Lead and reservation status counts
• Checked-in guest totals
• Gender breakdowns for checked-in guests
• Expected minimum spend
• Reservation revenue

Only sources with reservation activity during the selected period are displayed.

Admissions

The Admissions table measures performance for tickets, guest lists, and tally, including:

• Expected and checked-in guest counts
• Cancellation totals
• Guest gender breakdowns
• Admission revenue

Only sources with admission activity during the selected period are displayed.

Custom attribution sources

Need to track performance from partners or marketing channels? Create custom attribution sources for channels like Instagram campaigns, hotel concierges, influencers, or local partners.

Once bookings are attributed to those sources, they'll automatically appear in Sales by Attribution reporting alongside staff, promoters, and system-generated sources.

Why it matters

Sales by Attribution helps you understand where bookings are coming from, identify your highest-performing promoters and channels, and make better decisions about staffing, partnerships, and marketing spend.

Learn More